Leanius interview in bureaubiz.dk
We might be small, but we have a big voice!
November 13, 2015 Danish communications trade magazine bureaubiz.dk featured an interview with Leanius’ own Tue Paarup. The topics for discussion were Leanius’ ingenious, bottom-up approach to branding and how involving all brand owners in the brand creation process is key to a powerful brand.
Tue argued that brands corrode because of internal misalignment and not external forces like changes in consumer trends or legislation. And since brand success is very much in the hands of the frontline sales people, they need to be involved in the creation of the brand. From the beginning. And on equal terms.
The interview is available at bureaubiz.dk. Unfortunately in Danish only.