The insight that started it all
Leanius is founded on a significant insight: that brands don’t fail because of external forces but because of internal misalignments. It’s not market shifts, consumer trends, technological advances, or legislations that kill off brands. It’s the lack of unity amongst the brand owners over how to navigate changes and keep the brand relevant and vibrant.
There’s only one way to solve this problem: involve everyone responsible for the entire brand value chain in the brand development process. This is a delicate task. Fortunately, we have the tools for it.
Why we do it
Branding is a virtue is a feeling is a commitment
We love branding because there’s no form of communication more powerful. Branding is often tacit, subliminal even. Yet it evokes very strong emotions and, for same reason, serves as a contract between the brander and its audience: the brander promises to commit to the values and virtues of the brand in return for the audience’s continued attention and loyalty.
We help turn corporate values into company brands, and help get product brands ready for launch. We ensure interests are aligned throughout the branding value chain. And, most importantly, we make sure branding results in more sales.
Everything we do must be relevant. To our clients. To their stakeholders. And to us. Communications is a cutthroat business. So being in it has to mean something more than just bringing home the bacon.
We are here to make a difference. Our work has to be of a quality that could make it on to the front page of any major newspaper. Ambitious? Maybe. But we see no reason to settle for less.
The Team Behind Leanius
Account manager. As communications consultant for close to 30 years, Søren ensures that our solutions are always on target. Always positive and optimistic, Søren is a firm believer that any and all problems can be solved. Whether it be rebranding programs, corporate brand launches, product brand launches, corporate values roll-outs, or any other project branding-ish.
Tue I. Paarup
Director of strategy and content. With a solid understanding of both strategic planning and creative execution, Tue builds and orchestrates branding programs and the content that supports them. An experienced wordsmith, Tue can make the most complex messages easy to understand and turn brand values into unique selling points.
Creative director and concept developer. Jonas is our shining, creative beacon and our guarantee, that all our solutions can be executed and implemented – seamlessly and without any fuzz. With a keen eye for detail, Jonas transforms ideas and thoughts into strong visuals. Jonas is proof that a picture can indeed be worth a thousand words.