The backstory
The insight that started it all
Leanius is founded on a significant insight: that brands don’t fail because of external forces but because of internal misalignments. It’s not market shifts, consumer trends, technological advances, or legislations that kill off brands. It’s the lack of unity amongst the brand owners over how to navigate changes and keep the brand relevant and vibrant.
There’s only one way to solve this problem: involve everyone responsible for the entire brand value chain in the brand development process. This is a delicate task. Fortunately, we have the tools for it.
Why we do it
Branding is a virtue is a feeling is a commitment
We love branding because there’s no form of communication more powerful. Branding is often tacit, subliminal even. Yet it evokes very strong emotions and, for same reason, serves as a contract between the brander and its audience: the brander promises to commit to the values and virtues of the brand in return for the audience’s continued attention and loyalty.
The core
Our values
We help turn corporate values into company brands, and help get product brands ready for launch. We ensure interests are aligned throughout the branding value chain. And, most importantly, we make sure branding results in more sales.
+ Relevance
Everything we do must be relevant. To our clients. To their stakeholders. And to us. Communications is a cutthroat business. So being in it has to mean something more than just bringing home the bacon.
+ Newsworthiness
We are here to make a difference. Our work has to be of a quality that could make it on to the front page of any major newspaper. Ambitious? Maybe. But we see no reason to settle for less.
+ Authenticity
We don’t make up stuff. All bluffs get called sooner or later. Plus, fiction is much less interesting than reality. We work with facts alongside the insights and experiences of our clients, so that our solutions can be implemented in the real word.
+ Drama
In the best sense of the word. It should be exciting to work at Leanius. And the solutions we produce should put big smiles on the faces of our clients. Otherwise, why bother?
The people
The Team Behind Leanius
Søren Bjerregaard
Account manager. As communications consultant for close to 30 years, Søren ensures that our solutions are always on target. Always positive and optimistic, Søren is a firm believer that any and all problems can be solved. Whether it be rebranding programs, corporate brand launches, product brand launches, corporate values roll-outs, or any other project branding-ish.
Tue I. Paarup
Director of strategy and content. With a solid understanding of both strategic planning and creative execution, Tue builds and orchestrates branding programs and the content that supports them. An experienced wordsmith, Tue can make the most complex messages easy to understand and turn brand values into unique selling points.
Jonas Hasle
Creative director and concept developer. Jonas is our shining, creative beacon and our guarantee, that all our solutions can be executed and implemented – seamlessly and without any fuzz. With a keen eye for detail, Jonas transforms ideas and thoughts into strong visuals. Jonas is proof that a picture can indeed be worth a thousand words.
Contact us
Leanius ApS
Fruebjergvej 3
DK-2100 Copenhagen Ø
Phone: +45 6167 9393
E-mail: hello@leanius.com
CVR: 37395412
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