Reaching your audience
Getting the brand across
Ensuring that a piece of communication not only reaches its intended target but also does so in good shape with its core message intact can be challenging. Even more so when the same message needs to resonate with people from many different walks of life. A problem that international branding intensive companies know only too well.
Branding is the most powerful of communication disciplines But it is also the most sensitive. Very often, the brand falls apart before it reaches the market. Exposed to different interests, the brand starts to deteriorate as existing values are removed and new ones added. We call this “brand corrosion”.
Leanius is all about preventing brand corrosion. We help companies move each brand through the value chain with its integrity intact. How? By making sure that the people who shape the brand fully embrace it.
Synergy through co-creation
Galvanize through involvement
This level of dedication can only be achieved through involvement. That’s the principle Leanius is based on. We have devised a unique framework for building strong brands that enables everyone involved in the branding value chain to inject their knowledge, requirements, and ambitions into the core brand. All while meeting the wants and needs of the market.
Making the brand fit
The result is a brand aligned with the many intra-corporate interests that meets company aspirations and market potential. A brand that satisfies consumer demands exactly because it embodies the very values and characteristics of the parent company. This, more than anything, ensures brand loyalty – on both sides of the counter.